New Canadian Online Poker Television Network to Launch
Heads-Up Entertainment International Inc that is owned and powered by Canadian Poker Tour and Canadian Poker Player Magazine; have made an announcement about the upcoming launch of their own internet television network “CanadianPokerPlayer.tv” upon successfully completing a series of sponsorship negotiations.
This network will feature coverage of major Canadian poker events from across the country as well as well as documentary creations will feature behind the scenes look at the Canadian Poker Tour. HeadsUp affirmed that there are almost 3.5 million poker players in Canada and it will allow them to watch the programs.
It is the first step in company’s long term aim to build on the strategic marketing alliance the Company has previously announced with the World Poker Showdown. The network will enhance the media model that Heads-Up has built in Canada and will work closely with Canadian Poker Magazine as a complete source of information for Canadian poker players to draw from. HeadsUp also declared that the famous 888 casino will serve as one of its first network sponsor, embedding content and commercials in its broadcast schedule and using CanadianPokerPlayer.tv as a platform to reach players with promotions and incentives on a real-time schedule.
The first broadcast will feature action from the Stampede Classic in Calgary, classic heads-up matches between Brad ‘Yukon’ Booth and Huckleberry Seed from the Canadian Open Poker Championships and hands between Edmonton amateur Roger Sarna and World Series of Poker champion Joe Hachem.
“This is a tremendous opportunity for the Company to re-monetize investments we have made in TV channels over the past 4 years and deliver an all encompassing media delivery package to our sponsors,” said company President Kelly B. Kellner. “Players and fans will have an innovative and effective means to pursue their interest in the sport and we couldn’t be more excited.”
Tags: Canadian Poker Tour, CanadianPokerPlayer.tv, Joe Hachem
