In order to better understand a consumers online experiences pioneering online firm PKR.com is assisting to fund new neurological research concerning this matter. Utilizing the research to shape poker sites relaunch for next year PKR.com is currently working in correspondence with a customer experience consultancy firm, Foviance. Making use of the benefits of science PKR.com is bringing to it use the electroencephalography (EEG) technology that congregates information on poker players emotional relationship with a particular brand or service.

In order to elevate their products to a high echelon of quality PKR.com is using the electroencephalography (EEG) technology that works by measuring the electrical activity in parts of the brain. Hoping to achieve positive results PKR.com is looking forward to refurbishing the features of poker with information provided by over 2.25 million subscribers.

When the results were published PKR.com came to realize that the novice poker players prioritized their site and had considerably higher levels of emotional engagement. Foviance also registered a similar patterned data identifying the High’s and low’s in concentration which was directly related to the areas that cause confusion for the novice player and the value of the tutorial stages in engaging customers. Enabling the company to focus on high problem areas this research could lead to the improvisation of various stages of the game for better cross-marketing and up-selling opportunities.

The Marketing director for PKR technologies stated that the method used for this research is assisting then to deeply understand the important emotional experiences that their customers go through when utilizing their site. Aiming to provide the best PKR is looking forward to the complete success of this project and thus ensuring a highly exhilarating poker experience for their respected customers

This technological advancement has provided Foviance with a tool to measure poker player reactions to an incident that occurs online on a particular website. Using an Apprehension / Excitement index to disclose how people react to specific incidents and permit them to compare them with other everyday activity levels.

Marty Carroll the consultancy director at Foviance stated that they have the capabilities of recognizing the fact that the delineation in user experience for countless brands meant progressing beyond simple efficiency, Performance and functionality towards connecting with consumers emotionally. He also stated that they were extremely excited to be able to bring this complex neurological science to the online marketing industry and helping businesses as well as consumers to thrive on it.

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Posted by Diana Sterling in Poker Articles, Poker News | 2 Comments » January 18th, 2009

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